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*The following applies to blogging and online written content, volunteering experience is invaluable as long as you gain new skills
Occasionally, as a blogger, I get approached by companies to join their next social media campaign. The punchline is, they want me to work for free. Normally these companies ask you to create an outfit or moodboard inspired by their product and with links to their site, and yet, they have very little to do with fashion, yet they see personal style and outfits as an untapped energy source.In return, they promise to share ‘their favourite outfits’ across various social media streams, which should translate into more exposure for your site, or in the case of a developing brand, your product. But from the outset, they’ve told you they are under no obligation to give you exposure as payment for your work; however, the implication is that there are hundreds of others who are vying for the same opportunity. If they’ve provided a hashtag for their campaign then you can at least check out if they have followed through and the sorts of bloggers who participated in past campaigns.
In my personal experience, being a participant has never translated into more views for my blog and the post itself is visited less than say a normal outfit or moodboard post. It is much better to contact the creatives in your local city, go to events, go out and meet people, ask if they have your permission to photograph either their store, or booth if it’s an exhibition and always collect a business card. When it comes to writing, you can then email them in advance and show them what you’ve done. It’s also very obvious when a brand collaboration doesn’t fit well and when someone has sold-out. If you do want to make your blog a commercial venture, pick your opportunities very carefully and above all, VALUE YOUR TIME. DO NOT WORK FOR FREE- whatever crazy promises they make you. It does not translate into paid work later down the track, the same brand will take advantage of your good nature months later. Ultimately, you are devaluing your work and time by saying you can afford to work for free. This is not a sustainable business model, and you can't feed yourself, cloth yourself or pay your rent in Instagram likes. 
I had the pleasure of attending another class hosted by the School of Fabulousness, an initiative sparked by Melbourne's own mermaid, Lady Petrova! I've visited Petrova's boutique a lot this year and am always welcomed by the most delicious assortment of tea and cupcakes. The classes are no different, but for two hours a group of women learn new skills such as how to start a fashion business, draping for design or how to make your own flower crown! This time I attended the Unicorn Hair Braiding class taught by the lovely Theresa Winters of Braidance where we learned to braid each others hair. I finally was able to master the fishtail braid but also learned how to rope braid (as seen on Lady Petrova) and create "the waterfall". It was so much fun- and at the end we used hair chalk and glitter as well as fake flowers to achieve the desired dreamy unicorn affect. If you live in Melbourne and are interested in attending the next School of Fabulousness class, I recommend you check them out on instagram. If you're really passionate about hair or are a mad Game of Thrones fan and want to recreate Daenerys Targaryen's hairdos visit the Braidiance website.
